When it comes to design, I’m not afraid to say, that working with Serif Typefaces is not my biggest strength. I do however love when the serif typeface is used to create a feel of elegance and class. This project by Markus Work is a great demonstration of how to properly use a Serif typeface. Another great technique used was displacement, as the F & L stand side by side a wine bottle is created. Hit the jump to view more photos of this beautifully designed Visual Identity Stystem.