This branding project is a project I stumbled upon a while back, before I launched the blog. Robinsson Uribe, also known as Robinsson Cravents, did an excellent job creating a very fitting identity package for Missile. The approach was much different with more of a medical influence. As you can tell, although not conforming to “energy drink standards”, the design definitely pops, and would still stand off the shelf. Check out a few more photos, and read a bit about it here.

Via Behance Network