This is by far one of my favorite visual identities I’ve seen in the photography industry, created by an exceptional designer and long time friend, Shelby White. After a little thought and research, there was one goal in mind to create Ian Matteson’s identity: to develop an identity that really compliments Ian’s photographic style, while enabling him to stand out among others in the photography industry. Shelby did an outstanding job and I know both him and Ian are very pleased with the results. You can take a look at the entire process here.
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