This is a project I stumbled upon a couple years ago and have always admired. I think with the world moving promptly to the web, that print design is a medium not commonly used for self promotional design. It’s always refreshing to see companies, like Effektive, utilizing print to bring new business. This is a great example of typographic design and creativity. Notice the thought they put into making this self promo functional. You can see the whole process here.